Scroll to see More

Travel & Fairs

A safe and sustainable destination for your business

Each of Finland’s four regions offers investment opportunities as unique as its experiences. In the past decade, tourism has flourished. And, as travelers increasingly seek out nature, engaging and immersive experiences, and authenticity, the future of tourism in Finland is only getting brighter.

Content image

3,000,000+ International overnight stays in 2019

Capital region

This is the economic and financial heart of Finland, stretching across the seaside capital, its metropolitan and the surrounding area. A pioneering model of sustainable development, the Helsinki region offers both city sights and a bounty of nature trails, with a booming market for new hotels.

Capital region

This is the economic and financial heart of Finland, stretching across the seaside capital, its metropolitan and the surrounding area. A pioneering model of sustainable development, the Helsinki region offers both city sights and a bounty of nature trails, with a booming market for new hotels.

Content image

3,000,000+ International overnight stays in 2019

Content image

4th largest lake in Finland

Lakeland Region

Nicknamed “the land of thousands of lakes”, Finland is home to over 188,000 lakes, islands, rivers, and canals. Finns have long escaped to the water to recharge and reconnect with nature, but the opportunities for international tourism are rising too, particularly in the health and wellbeing sector.

Content image

4th largest lake in Finland

Lakeland Region

Nicknamed “the land of thousands of lakes”, Finland is home to over 188,000 lakes, islands, rivers, and canals. Finns have long escaped to the water to recharge and reconnect with nature, but the opportunities for international tourism are rising too, particularly in the health and wellbeing sector.

Content image

9% yearly increase in hotel stays in Turku

Source: Hotel Investment Guide

Archipelago and Coast

There are over 50,000 beautiful islands dotted across Finland, making it one of the world’s largest archipelagos. Between its lively coastal towns, rich marine heritage, sprawling national parks, and a laid-back islander lifestyle, Finland’s coast really has it all.

Archipelago and Coast

There are over 50,000 beautiful islands dotted across Finland, making it one of the world’s largest archipelagos. Between its lively coastal towns, rich marine heritage, sprawling national parks, and a laid-back islander lifestyle, Finland’s coast really has it all.

Content image

9% yearly increase in hotel stays in Turku

Source: Hotel Investment Guide

Content image

3.6+ million annual overnights visitors

Lapland

Finland’s northernmost is a year-round outdoor destination full of magic and contrast. Boasting dramatic Arctic landscapes as far as the eye can see, this is Europe’s last great wilderness. Tourism is growing steadily, with huge growth potential in high-quality accommodation and services.

Content image

3.6+ million annual overnights visitors

Lapland

Finland’s northernmost is a year-round outdoor destination full of magic and contrast. Boasting dramatic Arctic landscapes as far as the eye can see, this is Europe’s last great wilderness. Tourism is growing steadily, with huge growth potential in high-quality accommodation and services.

Our industry contacts

Our network of experts offers local expertise with global insights. We’re happy to help!

Kaija Laitinen
Senior Advisor, Market Intelligence Kaija Laitinen